On September 2nd, the Theme of Boao International Internet Celebrity Economic Forum - Hangzhou Cloud Fox Industrial Salon was held in Cloud Fox Science park. Wu Jiawei, assistant president of Tianyuan Pet, Wang Wenkai, operation Director of Tianyuan Business School and Cui Jian, brand director of Tianyuan Pet were invited to participate in this salon. Tianyuan Pet and on-site MCN talent organizations and pet lovers to discuss the way of pet e-commerce operation and the new trend of pet live blue ocean. At the same time, share how to help the pooper choose pet products and the correct guidance of pet dog breeding.

01.Mr. Ding Hui, Secretary General of Boao International Forum on Internet Celebrity Economy, shared the new trends and opportunities of Internet celebrity economy.

As the content of live broadcast platform is diversified, Douyin loves cats and Kuaishou loves dogs, and thousands of business opportunities in the Z era of live broadcast studio have attracted more and more bloggers to stop and broadcast blue Ocean for pets. The whole pet industry chain of MCN has become the traffic sharps of Douyin, Kuaishou, Xiaohongshu and B station, providing a broad space for pet products and pet category brands.

02.Assistant to president of Tianyuan Pet -- Wu Jiawei shared the explanation and selection of pet products

s one of the earliest enterprises to enter the pet industry in China, Tianyuan Pet owns hangzhou Xingqiao park, Hangzhou Hongwang Park and Huzhou Park, among which Hongwang New park has a large exhibition hall of 3000 square meters. After more than ten years of concentration and accumulation, it has developed into a full-category, large-scale pet products supplier in China. Tianyuan pet products cover the whole category of pet food, clothing, housing and transportation. To achieve effective coverage of pet sleep, activity space, play and travel, clean eating, human-pet interaction and other scenarios and the whole category of products. At the same time, the company has 7,000 square meters of imported pet food special warehouse, constant temperature and humidity, to ensure food quality. Wu Jiawei stressed in the selection of pet supplies to focus on the quality of pet supplies, fabrics and functionality, and said that you are very welcome to visit tianyuan Park.

03.Wang Wenkai, Director of Operations of Tianyuan Business School, shares the breeding of pet dogs

In the field of pet grooming, Tianyuan Pet opened Tianyuan Business School. Tianyuan Business School, with the mission of continuously promoting the professional and standardized development of pet care, takes "pet oriented, quality oriented" as the consulting service concept, and is committed to creating a light platform for communication and marketing of pet service personnel. He also shares the breeding and breeding methods of poodle toy dogs. He said the pet service industry has two difficulties, but also development opportunities, and interact with pet lovers, the scene applause.

04.How does Bai Jing, founder of Yifei Pet Culture, share the advantages of pets to enhance the value of host IP

To seize the dividend of pet IP flow, short-sighted band goods and live broadcasting are becoming the trend of pet industry. Adopt cross-border integration and multi-channel operation to develop the delicate economy of cute pets. At the same time, on-site teaching on how to train the dog's attention and improve the pet's bad behavior.

New era, new opportunities, new challenges. As cloud attracts more and more people, it attracts a lot of traffic through live streaming and short videos. The new economy has driven the rapid development of the pet e-commerce platform, attracting more than 50 million people. Tianyuan pet like pet market upside, the future will be aimed at the pet of new media, the vertical track deep pet products and through accessibility barriers between pet owners, pet supplies, via live know, tianyuan pet all channels pet products for pet content producers to provide more channels to liquidate, let pet owners never leave home experience cloud spoil the fun.